TikTok Live + GSG

At Global Sports Group, we’ve teamed up with TikTok Live to deliver unforgettable, real-time athlete experiences directly to fans worldwide. Through this collaboration, we design and execute dynamic live-stream activations—ranging from exclusive behind-the-scenes training sessions and interactive Q&As to flash product reveals and fan challenges—that leverage TikTok Live’s intuitive gifting, polling, and comment-highlighting features. By tapping into TikTok’s vibrant, engaged audience of 18–35-year-olds, our bespoke activations drive authentic engagement, amplify brand messages, and deliver measurable ROI via viewer metrics, live interactions, and on-screen shout-outs.

About TikTok Live

TikTok Live is the fastest-growing destination for short-form, mobile-first livestreaming, empowering creators and brands to connect with audiences in an unfiltered, high-energy environment. Its suite of interactive tools—including virtual gifts, live polls, duet takeovers, and real-time Q&A—turn passive viewership into active participation within seconds. Audiences flock to TikTok Live for its spontaneity and access to their favorite personalities, making it the perfect platform for sports stars to showcase training regimens, host live fan meet-ups, and seamlessly integrate brand partnerships into an immersive, two-way dialogue.